Vol.5 No.1 2012

Report : Synthesiology through knowledge integration to innovation−70−Synthesiology - English edition Vol.5 No.1 (2012) There is the group of “cases where the demand is clarified in society.” In the research where the performance of the hard disk was increased using spintronics, the companies grabbed this technology when it was shown that the performance increased greatly. Moreover, when the researcher contributed in the development of the production system, the companies were able to deploy the technology more readily. Also, there were cases where the use of technology was established as a social structure, as in the case of the traceability of measurement standard.On the other hand, there are “cases where the social demand is not clarified.” In this case, the process of (1) “trial use” is important. The researcher created a nanotube with organic material, thought that the potential for its usage is infinite, and wanted to see how it could be used by providing samples. One of the points here was to provide the sample while showing that the product could be mass-produced in the manufacturing process. Another example is Aimulet, the powerless portable information device used at the Aichi Expo to explain the exhibits. By using the product at exhibitions and events, the demands can be excavated and the technological development is conducted by taking in feedback for improvements.There is also the method of (2) “demonstrating by making the product.” The actual product is made to specifically present what kind of performance the product is capable of. The emission wavelength of the iodine stabilized He-Ne laser that is used as the national standard of lengths in many countries was determined by the mechanical length of the laser resonator. The general-use elemental technologies were integrated adeptly to create a compact standard that fit on a desk, and this was used to demonstrate the fact that “it could be made this small.” Also, real time all-in-focus microscope was realized as a product by demonstrating the impact that the image could be focused for objects with varying heights.Then there is (3) “the demand is understood, but there is hesitation.” There is understanding for the necessity and importance of the technology, but people are hesitant to actually work on it due to intellectual property issues. In such a case, the researcher must wait for the company’s understanding, or jump right into their arms. In the case of ultraviolet protective cosmetics, the product was made but the negotiations stalled due to intellectual property issues. Therefore, it was put on hold for a while, and after two to three years of adjustment, the product was finally realized. In the group that engaged in the activity to increase the reliability of the information system, the researchers actually entered the field to have the people understand the value of the technology.Finally, there is the group of “cases where the product is created and it must be spread in society.” The contribution of diverse stakeholders will be the point here. In the process of the diffusion of the IH cooking device into homes, an important role was played by a certain cooking instructor, a sensitivity based leading user. Also, car navigation is an integration of various technologies from micro to macro, from elemental technology to the whole social system. The car navigation was spread by the coordination of the entire industrial system and the people involved considering their roles. In this case, particularly important was the fact that the people of the companies of each layer shared the dream of “spreading the car navigation.”These are summaries of some case studies, and I hope they serve as material for the following discussion.Panel discussion: From knowledge integration to innovation creationKobayashiI would like to receive questions and comments from the audience on the presentations of the methodology for linking the “synthesized knowledge” to innovation.AudienceThe 4th Science and Technology Basic Plan decided upon the direction “from science and technology policy to science, technology innovation policy,” but the situation seems to be that no one knows what we are supposed to do. In this time of crisis, isn’t this a chance to change the framework of concept? I would like to hear radical remarks from Prof. Senoh and Dr. Sumikura.SenohI feel that the “perceived rate of innovation” is extremely slow only in Japan. The problem of valley of death exists so it must be solved. However, looking at the American and European business models, they devise a model so the valley of death will not occur. Rather than solving the problem, they try to prevent the problem from happening. I think we Scenario for introducing the outcome of R&D to society• Add use value of the product through sensitivity-based leading user• Collaboration with different businesses, sectors and competing companies and standardization with competing companies, construction of joint relationshipEstablishment and expansion of industryPromote technological introduction to the stakeholder• Take time to obtain understanding of the value of new technology• Promote understanding by seeking problems jointly with the people on siteProvision of the prototype for wide trial opportunity • Rent out prototypes to target users, and extract problems and necessary functions from open prototype• Express impact of realized function by creating the productDisplay elemental technology and provide samples• Present impact of new technology by demonstrating the function using the sample• Extract technological problem and research items through feedback obtained from sample trialIn cases the demand is not clarified by industry• Construction of traceability system for measurement standard• Development of production technology that matches the new technologyIn cases the demandis clarified by industry


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