Vol.5 No.3 2012

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Research paper : Evaluating the effects of actions taken to attract visitors to sightseeing areas (Y. Yamamoto)−200−Synthesiology - English edition Vol.5 No.3 (2012) Japanese).[12]Denshi Mane Ni Kansuru Anketo Chosa (Dai 4 Kai) (Questionnaire Research of Electronic Money (4th)), Nomura Research Institute Ltd. (2010) (in Japanese).[13]White Paper on Land, Infrastructure, Transport and Tourism in Japan, Ministry of Land, Infrastructure, Transport and Tourism (2010).AuthorYoshinobu YamamotoEngaged in the research of human interface and cognitive science. 2009 to date: Senior researcher, Center for Service Research, National Institute of Advanced Industrial Science and Technology, Japan. 2001 to 2008: Cyber Assist Research Center, AIST. 2006 to 2007: Technical Advisor, East Japan Marketing & Communications, Inc. 2005 to 2009: CTO, director, Synergy Media Co. Ltd. 2001 to 2003: Chief System Architect, Cyber Technologies Laboratory, SONY Electronics, Inc. 2000-2001: Visiting Scholar, Center for the Study of Language and Information, Stanford University. 1994-2000: Senior researcher, Information Science Division, Electrotechnical Laboratory, MITI, Japan. 1994: Ph.D. Member of Information Processing Society of Japan, The Japanese Psychological Association and Japanese Cognitive Science Society.Discussions with Reviewers1 Research paper in generalQuestion and Comment (Yasunori Baba, Research Center for Advanced Science and Technology, The University of Tokyo)In this area, there is an important preceding study conducted by Susumu Ogawa presented in the book, “Emergence Logic of Innovation - surpassing manufacture-oriented research system” – Chikura Shobo (2000). I highly recommend reading through this book to upgrade the analysis as well as to gain a better understanding of the phenomena. This will make this paper more reader friendly. Answer (Yoshinobu Yamamoto)Since your recommendation, I have read the book. I feel that the concept presented in this book is quite important and useful. Before I read the book, I did not adopt the viewpoint of technology transfer or innovation. I strongly feel that further consideration from a new point of view will be possible by employing Ogawa’s concept of adherence of information. In order to make the modification as indicated, I have conducted a drastic review because minor changes and modifications were not enough. 2 Productivity of service Question and Comment (Yasunori Baba)This paper says that the introduction of the OSF-POS system that was developed by the author produced the improvements to service productivity and argues that this improvement contributed to the prevalence and continuous operation of the relevant system in the area. It is desirable to proceed with the analysis having a clear concept of service productivity. From the viewpoint of who benefits from productivity improvement, it is also desirable to conduct an analysis and give it due consideration, though not quantitative, on the following: (1) What impact was observed in tourists’ movements (such as the number of tourists and the amount of consumption) when tourists were the beneficiaries? (2) With the introduction of the OSF-POS system, what impact was observed by local business operators of a different nature? Answer (Yoshinobu Yamamoto)The primary significance of service productivity improvement in this study is to conduct investment decisions on a mid- and long-term basis based on an objective assessment of the measures used to attract more tourists. I have tried to make this point clear in this paper. 3 System improvements by local business operatorsComment (Yasunori Baba)In order for the introduced system to operate on a continuous basis, a key factor is to construct a social infrastructure wherein system improvement can be accomplished through the initiative of the local business community. Since this is very important, it is advisable to cut back other parts in an appropriate manner and enforce this point specifically. A proposition or suggestion for the future is expected such as the possibility of using technological support to exploit the potential of local business people’s ideas, or any unexpected functions to be added. Answer (Yoshinobu Yamamoto)I have reviewed subchapter 5.3, including the title. Overall, rearrangements were made. In order to support awareness, I have indicated (1) to review data frequently and (2) to provide data in an awareness-raising style. For reviewing data frequently, I indicated that data should be provided by e-mail and other communication outlets, as well as data should be interesting data that people want to see on a daily basis. 4 Meaning of POSComment (Koh Naito, Service Engineering Research Center, AIST)POS is used as the abbreviation of both [point of service] and [point of sales]. POS is, in general, recognized as the abbreviation of the latter. Therefore, the former should be standardized by [OSF-POS]; otherwise, another abbreviation must be adopted. Since comprehending the service process, such as pedestrian movements, is a typical feature of this paper, I ask that you duly consider applying [Process] instead of [Point] for P in OSF-POS. Meanwhile, POS is not recognized as a survey system and does not represent the actual conditions. The reality is that this system is not used to a satisfactory extent as a survey system. Answer (Yoshinobu Yamamoto)Your suggestion to change Point to Process is greatly appreciated. I understand that by doing so, the word may include the meaning of service process. However, the word “POS” was initially introduced as an acronym for the Point of Sales system. Hence, it is somehow not the case that two completely different things coincidentally share the same acronym. Therefore, I believe further explanation will be required to delve deeper into its meaning. I have then standardized in this paper that POS is used as an acronym for Point of Sales, while Point of Service is represented as POS (Point of Service) or OSF-POS, as a name of the developed system. For further explanation, Note 2 was added.In order to make it clearer, [is not recognized as a survey system] was modified to [This system is recognized, by sales people, not as a survey system but as a tool for the smooth operation of the daily sales task].

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