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Research paper : Evaluating the effects of actions taken to attract visitors to sightseeing areas (Y. Yamamoto)−199−Synthesiology - English edition Vol.5 No.3 (2012) to conduct continuous surveys on consumers’ behavior on a mid- and long-term basis. In this study, we have indicated that the proposed survey system, which includes incentives, has a beneficial effect. We have also considered the importance of collaborative activities between the local people involved and the engineers. When the practical survey system was introduced, the main concern of the local entities involved was whether the utilization of data would be possible by local people only. This concern was solved by providing data frequently and in a friendly manner. The project demonstrated that beneficial ideas are generated by local hotel owners and shopkeepers. For the promotion to be effective in attracting tourists, it is required that we give due consideration to next year’s plans by stating a hypothesis. The decisions involved in the planning process may be affected by the presence or non-presence of subsidies or human relations. Therefore, operations in the future shall be carefully observed. AcknowledgementThis study was conducted with the support of a project [a promotion to create a new market by integrating IT and service (service technology research and development project)] by The Ministry of Economy, Trade and Industry in 2010. NotesNote 1) Although a cash register and POS system are basically different (the purpose of a POS system is to analyze data), they are often used as synonyms. Note 2) POS, as indicated in this study, refers to an ordinary POS (point of Sales) system. OSF-POS is the name of the proposed system, and here POS means Point of Service. Note 3) Although this service was very popular, all restaurants did not always accept credit payments. The reason for this is that collecting money early in the morning or late at night places a heavy burden on them. Besides those restaurants, only a few souvenir shops accepted credit payments.Note 4) In contrast to hotel spas, a public spa is called an out-spa. There are seven out-spas in Kinosaki.[10] Note 5) Hotels were required to visit the town office periodically and were obliged to stamp the hotel name on the back of the tickets. Hotels sometimes experienced a shortage of tickets because some guests took many tickets at one go. Hotels also experience cleaning difficulties because some guests left the unused tickets in the sleeve of the yukata. In order to know the number of out-spa guests, the town office had to count the number of recollected tickets manually. Since this work is very time consuming, it was always three months behind. Nevertheless, details of the behaviors and activities of the guests could not be determined. Note 6) These ideas were not yet implemented as of January 2012, mainly because of the shortage of human resources. Note 7) In documents,[6][7] adding to the ascertained claim-type service and the updating claim-type service, a stamp-type service for the guests who do not have IDs is also described. For example, sightseeing information (audio-visual information based on the guests’ requests) is a stamp-type service. However, this type of service does not contribute to the accumulation of data. Hence, the service is to be divided into two types, as described in this study.References[1]K. Naito (edit.): Service Engineering, University of Tokyo Press (2009) (in Japanese).[2]J. W. Houghton: Online delivery of tourism services: Developments, issues and challenges, Information and Communication Technologies in Support of the Tourism Industry, Idea Group Pub, 1-25 (2007).[3]I. Hanawa: Kanko no honshitsu to ryokoshazo ni kansuru kosatsu (A consideration of nature of sightseeing and tourist image), Nihon Kokusai Kanko Gakkai Rombunshu, Japan Foundation for International Tourism, 15, 29-34 (2008) (in Japanese).[4]Y. Nomura and T. Kishimoto: GPS – GIS o mochiita Kamakura shi ni okeru kankokyaku no hokokodo chosa to akutibiti no bunseki (Analysis of visitors' behavior and activity using GPS and GIS in Kamakura City), Journal of Architecture and Building Science, 4, 72-77 (2006) (in Japanese).[5]Y. Yamamoto, T. Nakamura and M. Kitajima: Sabisu niyoru sabisu chosa shuho (SSS) no teian (A Proposal of “Service Survey by Services (SSS)”), Dai 26 Kai Faji Shisutemu Shimpojumu Rombunshu, 800-805 (2010) (in Japanese).[6]Y. Yamamoto and M. Kitajima: Opun sabisu firudo gata POS no teian—kankochi no sabisu kojo eno tekiyo (A proposal of open service field POS: Application for service improvement in sightseeing areas), Journal of The Japan Association of Regional Development and Vitalization, 89-97 (2011) (in Japanese). [7]Y. Yamamoto: Opun sabisu firudo ni okeru POS shisutemu (POS system in open service field), Kanko Joho Gakkai Dai 2 Kai Kenkyu Happyokai Rombunshu, 19-24 (2010) (in Japanese).[8]S. Ogawa: Inobeshon No Hassho Ronri (Emergence Logic of Innovation ), Chikura Shobo, (2000) (in Japanese).[9]P.F. Drucker: Innovation and Entrepreneurship: Practice and Principles, Harper & Row, New York (1985) [K. Kobayashi trans. supervisor, A.Ueda and M. Sasaki trans. Inobeshon to Kigyoka Seishin, Diamond (1985) (in Japanese)] .[10]http://www.kinosaki-spa.gr.jp/yumepa/[11]Sekai no NFC Shijo Senryaku 2010~NFC/FeliCa Saishin Doko (World NFC Market Strategy 2010~The Latest Developments of NFC FeliCa), Seed Planning (2010) (in

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