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Research paper : Evaluating the effects of actions taken to attract visitors to sightseeing areas (Y. Yamamoto)−195−Synthesiology - English edition Vol.5 No.3 (2012) that most of the tourists from Satonoyu traveled to Jizoyu. The time spent traveling from Jizoyu to Satonoyu was 49 minutes, whereas it was 76 minutes from Satonoyu to Jizoyu, which is 55 % longer. It is considered that tourists stay 55 % longer at Satonoyu. Through the analysis of these data, it will be possible to construct a congestion forecast.4.3 Off-time analysisFor the vitalization of the area, it is desirable to attract more tourists at lunchtime. Figure 5 shows the number of entries to the out-spa from 7 a.m. to 11 p.m. (accumulated total for December 2010). There are a certain number of entries to the out-spa before breakfast, but there are none after 10 a.m. Because most of the tourists check out of their hotels at 10 a.m., promotional measures should be taken to keep them in the area until lunchtime. Now the discussion has started to provide out-spa tickets to hotel guests that are only valid once between 10 a.m. and 2 p.m.4.4 Event EvaluationFigure 6 shows data from August 2011. The upper graph shows the total number of overnight guests, while the lower graph shows the total sales amount of the town. The number of overnight guests from August 13–16 was the highest, as this period is a Bon public holiday in Japan. The sales amount, however, is not that high compared to the number of overnight guests. The highest sales amount was recorded on August 26, 2011. However, the number of overnight guests is not very high on that day. Fireworks were displayed on fair-weather weekdays in August, but this did not significantly contribute to sales. On the other hand, Toronagashi was performed on August 26, 2011. Toronagashi is the traditional observance of lighting floating lanterns in the river to send off the spirits of ancestors. People enjoy walking slowly to watch the lanterns float down the river. The cost required to observe this event is lower than the cost of fireworks. Therefore, Toronagashi is considered to be an event that contributes to an increase in sales more so than the fireworks display. 5 ConsiderationAfter a one-year trial operation, Kinosaki Spa Resort decided to continue operating the constructed system. As of January 2012, computer terminals have been installed and operated at all hotels and inns (87), all out-spas (7) and 35 shops and sightseeing spots.So far, our explanations regarding this project have primarily been presented from an engineering standpoint. However, we believe that users have contributed a lot to the implementation of this project. Therefore, in this chapter, cross-interaction and the division of the roles between users and the engineering side are considered.5.1 Division of the roles and adherence of the knowledge of innovationWhen a number of individuals have conducted the joint project, each role is defined according to each individual’s knowledge. Regarding this, Ogawa’s discussion [adherence of knowledge] is interesting.[8] The adherence of knowledge is a concept that represents the mobility (transfer to other areas) of locally learned and acquired knowledge (know-how, recognition of problem points). When such knowledge is easily transferrable and practically usable in other areas, its adherence is low. Meanwhile, the out-spa ticket issue at Kinosaki Spa Resort is not easily applied to other areas; thus, this adherence is very high. Knowledge of how to make use of IT technology prevails, thanks to the popularization of PCs and the Internet; and this adherence is relatively low. Such a case, innovation is explained to take place in the neighborhood of the knowledge of high adherence. The result of this project, which has been completed in Kinosaki, fits in with Ogawa’s discussion. In addition to the concept of “adherence,” Ogawa[8] indicates other concepts of “needs push” and “technology pull.” Needs push means that users conduct needs design, and technology pull implies that users conduct technology design. He points out that the tendency for technology pull grows when the adherence of technology information is low. KounoyuMandarayuGoshonoyuIchinoyuYanagiyuJizouyutwicefrom Satonoyu204278563533602126645157 min128 min165 min139 min123 min76 min93 min(head-count)040080012001600050100150200(Average migration time(min))KounoyuMandarayuGoshonoyuIchinoyuYanagiyuSatonoyutwicefrom Jizouyu(head-count)040080012001600050100150200(Average migration time(min))1772375027691197387117140 min117 min136 min89 min60 min49 min161 minFig.4 Movement from Satonoyu (left), Movement from Jizoyu (right)

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