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Research paper : Evaluating the effects of actions taken to attract visitors to sightseeing areas (Y. Yamamoto)−194−Synthesiology - English edition Vol.5 No.3 (2012) seconds when shopping. Payment by credit card still requires that the customer wait several seconds, which is within an acceptable time frame. If this is applied for (b), such logic can be implemented on the server. This will minimize the logic required by the OSF-POS system, reducing the required cost of the hardware as well as the maintenance costs for different kinds of terminals (if any). Reduction of consensus-building costsMany people have different ideas for service improvements in the area. Many creative ideas are presented through individual hearings. However, these ideas are seldom proposed at large meetings in the area. One of the reasons is that there is a burden of consensus-building costs. Although the idea is presented, it is not an easy task to obtain consensus in the area. Therefore, people become hesitant to propose ideas, resulting in their relinquishing the idea.The OSF-POS system, then, has a function of partial operation. When a shopkeeper wants to introduce a booking service by utilizing the provided ID, this can be implemented at his or her shop only, not placing any undue influence on the existing service. This does not require a consensus. If somebody else wants to introduce the same service, it can easily be accomplished. This kind of framework is necessary for IT in area development. 3.3 The bridge between need design and technology designThe work required to apply need design to technology design was done primarily by researchers. Trial production and use were repeated many times by researchers and local people concerned until the time when the final interface was fixed. The details of the concrete case are reviewed in subchapter 5.2. Figure 3 shows the scene of credit shopping with the OSF-POS system.4 Presentation of examples (data application)After the introduction of the OSF-POS system, the information obtained was made available to everyone, such as the number of entries to out-spas, congestion, and the amount of proceeds in the whole area. An example of data application is presented below. 4.1 Configuration analysis of the visitorsPeople departing from the same hotel and touring the same area around the same time will be considered as the same group of people. According to the data analysis conducted in December 2011, it is known that single tourists account for 3,561 (12 %) of all tourists; the number of people in two adult groups (including couples) is 11,424 (40 %); adult couple groups is 8,284 (29 %); three to five adult groups (men and women mixed) is 6,155 (21 %); and three to five people groups (adults and children mixed) is 3,262 (11 %). In order to investigate the adequacy of this estimation method, we conducted a questionnaire survey from December 16 to 19. The survey was conducted at all exits of all out-spas (total: 7) by providing questionnaires to visitors. The number of provided questionnaires was 2,444, whereas the number of returned questionnaires was 1,619 (66 %).For a group that was estimated as a family with a child (or children), the estimate accuracy (accuracy rate) was 92 %. Thus, we concluded that the data analysis of the OSF-POS system provides us with the estimation of the group configuration with practical accuracy. The question is whether the ratio of 11 % for families is reasonable or not. According to a document,[13] the ratio of family travelers for a domestic sightseeing tour is 51.4 %. This is the largest figure compared to other compositions (Data from Travel Current 2009 by Japan Travel Bureau). A family does not always include children, and families with children tend to avoid leaving the hotel, so 11 % is probably too low. Up to then, Kinosaki Spa Resort displayed only two types of advertising posters. One shows a young couple, and the other shows a mature couple. A new poster of a family with children has also been created for this year, based on the data.4.2 Analysis of stay and routeOut-spa occupancy data obtained by the OSF-POS system is directly used. A luggage store checks the ratio of men and women in the neighboring out-spa and displays the bags for men or women use accordingly. The OSF-POS system installed at the entrance can only record the time of entry. Regardless, an accumulation of the time of entry makes it possible to assume the duration of stay at each place. Figure 4 (left) is a graph showing the number of people who moved from Satonoyu to another out-spa, as well as the time spent traveling from the entry to Satonoyu to the entry of another spa. Figure 4 (right) shows similar data of movements from Jizoyu to other out-spas. Thus, a similar graph can be made for each location. This graph shows Fig. 3 Shopping at OSF-POS

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