Vol.3 No.2 2010

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Research paper : Products and evaluation device of cosmetics for UV protection (Y. Takao et al.)−147−Synthesiology - English edition Vol.3 No.2 (2010) 4.3 Example of specific productAs an example of the product of the synthesis and evaluation research, (a) the cosmetic material product, (b) the evaluation device product, and (c) the public venture[16] are shown in Fig. 12(a)~(c). As discussed in section 3.2, the researches for synthesis (material) and evaluation (device) were not delineated in the preliminary scenario, to enable flexible use of any usable core technologies. As a result, the composite particle method of the material synthesis research guaranteed the wide applicability of the evaluation device, and the evaluation device research contributed to the increased function of the powder material.The above synergy effect promoted the solution of the mutual technological elements, increased the competitiveness of the social elements, and resulted in the marketing of cosmetics with the “AIST product used” label and the evaluation device by the venture[1][2][14]-[21].5 Verification of the R&D methodology through the analogy to natural phenomenon and summary5.1 Verification of empirical and trial-and-error solution of the social elementsThe solution of the social elements of this research will be reviewed, and the adequacy of the decision to temporarily suspend the organizational objectives and rules of AIST will be discussed.Unlike the technological elements where the unification of the goal is relatively easily done as in improving the property or seeking novelty, the social elements such as the adjustment of organizational interests may not be solved by the inductive method of logic and strategy alone[8]-[13].As methodologies for solution, Synthesiology states (a) the aufheben type, (b) the breakthrough type, and (c) the strategic selection type[5]. These are mainly discussed as measures to solve the technological elements. In this paper, as stated in section 2.2, the idea presented there[5] was applied to the social element in the sense that the decision of the short-term organizational profit was temporarily suspended.Recently, the R&D methodologies include the thinking of the flow from Type 1 Basic Research (observation), Synthesiology (factual knowledge), then to Type 2 Basic Research (design), using the ideas of humanities such as the continuous and sustained evolution of Popper and Saussure or the cyclic hypothesis verification model[6][7]. The analogy with the natural phenomena such as the theory of evolution[3]-[7] indicates that the optimization at individual level does not necessarily lead to optimization of the whole, hence the synthesis error, as similarly reported in the adjustment of inter-organizational interests[8]-[13].For example, the neutral theory by Motoo Kimura is a concept that dissects the natural phenomena into plant and animal individuals (logical subject) and environment (empirical object) by refining the theory of evolution, that mutations do not occur only through natural selection but also by trial-and-error at the DNA level[29]. In the selection of feeding route of ants, it is reported that the feeding efficiency of the group is higher in the presence of individuals with low feeding capacity than in a group consisting only of highly capable ants, because the probability of finding a new route increases[23][24]. The competitive society as reported[8]-[13] tends to fall into a decision-making bias where a one-way logical and strategic inductive method is only employed, and there is a heuristic cognitive tendency of becoming a red ocean on a shoestring operation that cannot survive unless it is always involved in some new activity[22][25][29]. The study of historical demography shows that there were four cycles of population increase and decrease in 10,000 years, and in the period of population decline or the period of maturation of the civilization, the concept of sanpo yoshi (good for three parties) or senyo kori (clients may go ahead and use the product, seek benefit from the product, and then pay for it afterwards) as exemplified by the ways of companies such as Toyama Medicine and Office Glico become prevalent[25]-[28]. The thinking of expanding the target range of logic to unknown clients rather than sitting on a unique logic of cause-effect can be seen in the ki (opportunity) of budo or martial arts, and engi (dependent arising) and sekishu onjo (the sound of one hand clapping) of Zen Buddhism, and bricoleur (do-it-Fig. 12 Technological and sociological result: Example of the product(a) Material (synthesized) product: The developed powder was realized as a product by a local company[15][17] . Patent implementation contract and placement of “AIST research result used” label on the product provide high marketing value.(b) Method (assessment) product: New assessment method was realized as an assessment device by an AIST-approved venture.(c) AIST-approved venture[16](c)(a)(b)Venture company that started up on the AIST compound.Scheduled for market launch in spring 2010

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