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Research paper : Modeling the social acceptance of industrial technologies (M. Matsumoto et al.)−32−Synthesiology - English edition Vol.2 No.1 (2009) References[1][2][3][4][5][6][7]H. Yoshikawa and K. Naito: Sangyo kagaku gijutsu no tetsugaku (The philosophy of industrial science), University of Tokyo Press, Tokyo (2005) (in Japanese).Research Center for Advanced Science and Technology: Report on survey for technology selection model for global warming countermeasure in FY 2006 (2007) (in Japanese).M. Matsumoto, S. Kondo, J. Fujimoto and K. Masui: A modeling framework of diffusions of green technologies; In M. H. Sherif and T. M. Khalil eds., Management of technology innovation and value creation, World Scientific Publishing Company, Singapore (2008).F. M. Bass: A new product growth model for consumer durables, Management Science, 15(1), 215-227 (1969).V. Mahajan, E. Muller and Y. Wind eds.: New product diffusion models, Kluwer Academic Publishers, New York (2000).H. Katahira: Marketing Science, University of Tokyo Press, Tokyo (1987) (in Japanese).J. H. Roberts and G. L. Urban: Modeling multi attribute AuthorsMitsutaka MatsumotoGraduated from Faculty of Engineering, Kyoto University in 1994. Completed masters program at Faculty of Engineering, Kyoto University in 1996. Completed doctors program at Tokyo Institute of Technology at 2002. Doctor (Philosophy). After working at Central Research Laboratories, joined AIST in 2006. For the masters program, worked on modeling of cognition and language phenomena in the field of AI. Since the doctors program, has been pursuing research on modeling of social phenomenon. In this paper, worked on model construction, tool development and diffusion analysis.Shinsuke KondohCompleted doctors program at School of Engineering, The University of Tokyo. Doctor (Engineering). Worked at Research into Artifacts, Center for Engineering (RACE) of The University of Tokyo and Graduate School of Engineering, Tokyo Metropolitan University. Joined AIST in 2005. Worked on environmentally conscious design and closed loop manufacturing system. In this paper, worked on construction of consumer preference model and conjoint analysis.Discussion with Reviewers1 Clarification of research objective and explanation of process of consideration of the modelQuestion and comment (Masaaki Mochimaru)Reading the work as “Synthesiology,” I realized that the uniqueness of this paper was the integration of three technologies (particularly Bass model and consumer preference model). It can be considered aufheben type synthesiology (Fig. a). (Kobayashi: Synthesiology - English edition, 1(2), 134 (2008))This paper contains Synthesiology information not only on the integration of the two (or three) technologies, but in the process of repeating the revision of research goal and model. The objective of Synthesiology is “to archive knowledge system on technological integration to solve problems that are socially significant issues.” The process described in the final paragraph of chapter 1 is worth inclusion in the knowledge archive of Synthesiology. Rather than writing simply “it was repeated several times,” I want you to specifically describe the “process of considering the technological integration (or synthesis)” including what objectives were set, which models were considered accordingly, why some were discarded upon evaluating the results, and how the following AcknowledgementThis research was based on the “Survey on the technology selection model for global warming countermeasure” of Survey for Global Warming Countermeasure Survey 2006 of the Japan Ministry of Economy, Trade and Industry. We thank the people whom collaborated with in this research: Professor Jun Fujimoto of The University of Tokyo, Professor Yasushi Umeda of Osaka University, Director Haruki Tsuchiya of System Technology Research Institute Inc, and .Dr. Keijiro Masui of AIST. NoteNote 1) Examples include AIM end-use model by Morita et al.Note 2) Source: Sources after “Outline of Electricity Demand FY 2004,” Agency for Natural Resources and Energy is taken from the homepage of The Energy Conservation Center, Japan (http://www.eccj.or.jp/catalog/2006s/memo/3.html).Note 3) Simple average value of annual electricity consumption of major home air conditioners in Japan decreased almost to half, from 412 kWh in 1994 to 227 kWh in 2005. Source: EDMC Handbook of Energy & Economic Statistics in Japan 2006, The Institute of Energy Economics, Japan, p. 101.Note 4) Homepage of The Energy Conservation Center, Japan (http://www.eccj.or.jp/catalog/2006s/memo/13.html).Note 5) Number of diffusion was estimated to be approximately 130 million air conditioners from number of ownership per 100 households = 255.5 (as of March 2007; source: Consumer Behavior Forecasting Survey, Cabinet Office, Government of Japan) and number of households in Japan = 51.71 million (as of March 2007; source: Basic Resident Register, Japan Ministry of Internal Affairs and Communications).utility, risk and belief dynamics for new consumer durable brand choice, Management Science, 34(2), 167-185 (2000).T. Hasegawa, Y. Yoshida and T. Matsuhashi: Assessment of diffusion potential of fuel cell vehicles considering consumer preference, Energy and Resources, 27(2), 46-52 (2006) (in Japanese).R. Dolan and A. Jeuland: Experience curves and dynamic demand models: implications for optimal pricing strategies. Journal of Marketing, 45, 52-62 (1981).H. Tsuchiya: Cost analysis of renewable energy by learning curve, Journal of Japan solar energy society, 25(6), (1999).M. Matsumoto, S. Yokota, K. Naito and J. Itoh: Development of a calculation method estimating science-based innovation impact, Proceedings of the R&D Management Conference 2008, (2008).[8][9][10][11]

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